The Behavior Brief

A weekly snapshot of the small, measurable behaviors that turn strategy into results—one insight, one story, and one action leaders can use to accelerate real change.

Join 5k+ senior leaders and transformation experts receiving weekly insights on the behaviors that turn strategy into results.

Articles

Your Best People Are Your Onboarding Bottleneck

Oct 14, 2026

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2 min read

Your Best People Are Your Onboarding Bottleneck

Every growing organization runs into the same math problem. You can hire faster than you can make people ready.

Drew Lincoln, +1

Oct 1, 2026

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5 min read

It Takes a Village

One decision, five front doors, thousands of colleagues, and numbers that survive scrutiny

Drew Lincoln, +1

Sep 23, 2026

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2 min read

What J.Crew Did Before the Holiday Rush

How J.Crew got 500 store managers peak-season ready in four weeks

Drew Lincoln, +1

Your 9.2 Out of 10 Workshop Score Predicts Almost Nothing

Sep 16, 2026

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2 min read

Your 9.2 Out of 10 Workshop Score Predicts Almost Nothing

The number every training program reports as proof it worked has one of the weakest correlations to actual results in the entire field. Here's what the research actually says - and what to measure instead.

Paul Middleton

The Metric L&D Trusts Most Won't Catch a Mistake in the Workplace

Sep 9, 2026

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2 min read

The Metric L&D Trusts Most Won't Catch a Mistake in the Workplace

Someone can pass every module in the LMS and still get it wrong the first time it actually matters — under pressure, with no one watching. Nobody's tracking that gap. Almost everybody should be.

Paul Middleton

How Kohler Closed the Gap for their Plant Leaders Between Knowing and Doing

Aug 26, 2026

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1 min read

How Kohler Closed the Gap for their Plant Leaders Between Knowing and Doing

Last issue we made the case for how: beat the forgetting curve, replace vague intentions with if-then cues tied to real moments in the workday. This week — a plant floor where that's exactly what happened.

Paul Middleton

The Behavior Brief

Articles

Your Best People Are Your Onboarding Bottleneck

It Takes a Village

What J.Crew Did Before the Holiday Rush

Your 9.2 Out of 10 Workshop Score Predicts Almost Nothing

The Metric L&D Trusts Most Won't Catch a Mistake in the Workplace

How Kohler Closed the Gap for their Plant Leaders Between Knowing and Doing

Frequently Asked Questions

What is 1st90?

1st 90 is a behavior change platform that helps organizations turn strategy into consistent daily action. Instead of focusing on knowledge or training, we focus on what people actually do—and how to make those behaviors stick.

What do you mean by “behavior change”?

Most transformations fail not because people don’t understand what to do—but because behavior doesn’t change at scale.
We design small, repeatable actions embedded into real work, reinforced over time, so new ways of working actually become the default.

Who do you typically work with?

How do you measure success?

The Behavior Brief

Articles

Your Best People Are Your Onboarding Bottleneck

It Takes a Village

What J.Crew Did Before the Holiday Rush

Your 9.2 Out of 10 Workshop Score Predicts Almost Nothing

The Metric L&D Trusts Most Won't Catch a Mistake in the Workplace

How Kohler Closed the Gap for their Plant Leaders Between Knowing and Doing

Frequently Asked Questions

What is 1st90?

1st 90 is a behavior change platform that helps organizations turn strategy into consistent daily action. Instead of focusing on knowledge or training, we focus on what people actually do—and how to make those behaviors stick.

What do you mean by “behavior change”?

Most transformations fail not because people don’t understand what to do—but because behavior doesn’t change at scale.We design small, repeatable actions embedded into real work, reinforced over time, so new ways of working actually become the default.

Who do you typically work with?

How do you measure success?

Most transformations fail not because people don’t understand what to do—but because behavior doesn’t change at scale.
We design small, repeatable actions embedded into real work, reinforced over time, so new ways of working actually become the default.